Executive Coaching for C-Suite and Board-Level Leaders
Powered by Root-To-Result® – a leadership model built from the inside out.
Meet Craig Pattison
FCIPD
As an EMCC-accredited executive coach and former CPO & CTO, I work with boards, C-Suite leaders and their sponsors to strengthen leadership capability and deliver lasting results.
With 35+ years in senior leadership, I understand first-hand the pressures and expectations at the top.
Through my Root-To-Result® model, I help leaders step into new roles or navigate high-stakes challenges - uncovering root causes, testing convictions, and achieving sustainable impact.
My Coaching Method:
Root-to-Result®
Too often, leaders step into high-stakes roles without the time or structure to translate intent into impact. That’s why I created Root-to-Result® – a leadership framework that starts with the outcomes you need to deliver and works backward to reveal what drives them.
Root-to-Result® begins with the visible results (“the fruit”) and traces downward – through ethical foundations, beliefs, behaviours, and influence – to uncover the deeper patterns that shape performance.
It helps leaders clarify what matters most, strengthen what’s already working, and align who they are with how they lead.
This isn’t a theoretical model. It’s a practical, evidence-informed system developed from decades of senior leadership experience and executive coaching.
Root-to-Result® provides the clarity, structure, and challenge leaders need to convert pressure into aligned performance – and results that last.
- 1 Fruit
Outcomes & IntentKnow what you’re aiming for
2 Soil
Ethical FoundationAnchor in values, purpose and leadership- 3 Roots
Beliefs & MindsetUnderstand what’s driving you - 4 Trunk
Habits & BehaviourAlign what you believe with what you do - 5 Branches
Application & InfluenceShow up and influence with intention - 6 Return to Fruit
Tangible, Aligned OutcomesReview what’s grown - and why it lasts
Why Executive Coaching Matters
Craig’s coaching was a turning point in my career.
Craig’s coaching was transformative for my career. Thought-provoking, insightful, and brilliant to reflect off, he asks probing questions with kindness and sensitivity, allowing me to explore options.
Craig helped me shift perspective and gain clarity Craig’s ability to hold space, understand situations, and provide guidance was key to my breakthroughs. He helped me see challenges from a new perspective, and I always looked forward to our sessions.
Craig helped me lead with greater clarity, calm and confidence in high-stakes moments. Craig helped me to explore and resolve several priorities through safe and open exploration, discovery and practical tools. In a short space of time, I was able to identify several improvements that have helped me to unlock personal performance. I would recommend Craig to anyone seeking a similar experience.
I came in thinking I knew what the problem was, but Craig helped me look at it from different angles. That shift in perspective allowed me to completely pivot and realise that it was not only okay, but necessary. I learned I didn’t need to have all the answers right away, just a clearer path forward. Coaching helped me move with more confidence and less pressure.
Latest leadership Insights
Thoughts, perspectives, and practical takeaways from the front lines of executive leadership. I share what I’m seeing in the room - from cultural shifts and boardroom dynamics to personal growth and people strategy.
From the FieldWhy I Wrote This — And Why Business Leaders Should Pay Attention Now
Senior leaders are making perfectly rational short-term decisions that are quietly creating long-term capability risk.…
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A Year of Transition, Clarity, and Recalibration
Personal and Professional Reflections on 2025.
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How Internal Insight Becomes External Impact
In the later stages of Root-to-Result®, leadership insight is tested in practice. This article explores…
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